Special Awards

All products entered in the competition are automatically judged by our panel for the New Zealand Life & Leisure Spirit of New Zealand Award, Outstanding Sustainability Award and if relevant are judged for the Outstanding ‘Free-From’ Product and the Fresh Drink Award.

Producers, please indicate on your entry form if you would also like to be considered for the FMCG Business Outstanding New Product, Label & Litho Outstanding Pack Design or Outstanding Start-Up Producer


New Zealand Life & Leisure Spirit of New Zealand Award recognises the food or drinks producer who exemplifies the Kiwi spirit of hard work and innovation.

It is chosen by the judging panel in association with NZ Life & Leisure.


Fresh Outstanding Drink is awarded to the non-alcoholic drink which receives the highest score from the judges.


Outstanding Sustainability Award goes to the producer who exhibits outstanding sustainability in all aspects of their

business including Sourcing, production, resource use, waste management, staffing and packaging to name a few.

This award is judged our specialist sustainability judge, Emily King. More detail on sustainability guidelines is available here


FMCG Business Outstanding New Product is awarded to the new food product which receives the highest score from the judges.

To be considered for this special award products must have been launched between 1 January 2018 and judging day and be available for sale.


Label & Litho Outstanding Packaging, may include special sustainable packaging or other innovation


Outstanding ‘Free-From’ Product, a product which is free from gluten and/or lactose and/or preservatives and/or additives and/or sugar.


Outstanding Start-Up Producer, for a producer who has started a new food business between 1 January 2018 and judging day.

There is a separate form to complete to enter this award with some additional background information.