Presenting this special award, NZ Life & Leisure editorial director Kate Coughlan said Premium Game was a great example of a sustainable business. “We were struck by the company's innovative approach to business: it utilises wild game as quality food. These pest populations such as rabbit, venison, wild pork and tahr are introduced species and they pose a great danger to our fragile ecosystems. Premium Game works with skilled hunters and butchers to prepare the meat for the market, and in a sustainable way that allows consumers to feel good about enjoying meat and in so doing help control pests. Everybody wins, and most importantly, the environment.”